STRATEGY

Brand Positioning

When a tagline is truly successful, its more than just a positioning statement, it becomes a promise to a company's core audience. It is the underlying groundwork for the tone of each project, whether its television advertising, sales promotion or brand building effort. Steve Bailey has worked on numerous brand " promises" for small, family owned companies to large, national brands.

IDENTITY

Identity Packages

From stationery and business cards to Powerpoint presentations and office signage, it is crucial to insure all pieces form a consistent design and message to portray a strong company image. Steve Bailey has experience designing various forms of identity materials for a range of companies in different markets, from technology, education, services, packaged goods, financial and others.

Trade Show Design

On the carpet of a trade show is a critical opportunity to not only grab your prospective clients' attention, but also make the best first impression while face-to-face. Exhibition design and the supporting collateral help build a lasting impression after your prospect has left your booth.

MARKETING

Promotions

A well-timed and appropriately integrated promotion is sure to increase sales and awareness for any brand. Whether through a new or existing partnership or done independently with a large media push, promotions can help attract new costomers and open doors for brand loyalty.

WEB DEVELOPMENT

Information Architecture

A poorly planned website will fail no matter how important the content is or how "flashy" the design is. The underlying structure or sitemap is what drives the user experience. If your visitors can't use your website, it's better off that you don't have one. Steve Bailey has architected numerous sites to offer intuitive navigation to insure the most optimal impression of your brand.

Search Engine Optimization

If you build it, they will come does not hold true for the web - especially given the importance of Google and Yahoo!. With Search being the number two online activity, only behing email, the visibility of your content to search engines is crucial to high pagerank in Google and other major search engines. Steve Bailey has proven success with clients and relevant key phrases to attract high ranks in searches.

Search Engine Marketing

As a result of millions of websites and expanding competition, SEO is not always good enough to provide a prominent location in search results. Search Engine Advertising is a great, low-cost, quick optimization way of reaching customers who are actively searching for terms related to your business, products and services.

Email Marketing

Building customer loyalty is important to any business, whether purchases happen frequently or once every seven years. Loyalty is achieved in numerous ways, however, schedule communication helps engage customers and keep recall rates high when they are in the mindset of relevant purchases.