J&J Sports Medicine
Skillman, NJ
Catalog Design
Situation
Sports Medicine, a family of J&J products, needed an extensive catalog for distributors and trainers.
Solution
The creative concepts for the catalog's cover vary greatly to represent the numerous recreational, scholastic and professional sports. The three cover options have a varying degree of sports and medicine integration. The first option focuses on sports uniforms to make it not gender, sports or race specific. The second option combines sports imagery along with target spots of common injuries, while the third option focuses primarily on the brand's biggest selling product.
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