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PROFESSIONAL EXPERIENCE |
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| Digital Strategist & Interactive
Art Director Grafica 07.05 - Present |
• | Develop new initiatives for clients that align with core business objectives to drive sales, build awareness and improve loyalty. Produce and present business rationale for targeted microsites, online media and other digital projects through marketplace data, competitive analysis and consumer research. | |||
| • | Embedded at Horizon BCBSNJ for a duration of four months as an on-site Project Manager and User Experience Consultant to lead the design and technical implementation of a new product microsite, consisting of corporate and third-party content and web-applications. | ||||
| • | Participate in brand strategy, information
architecture, concept development, design and video production for clients including
Horizon, Jackson Hewitt, Century 21, Trinity BioTech and others. |
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| New Media Designer IMC/IMCi 06.00 - 06.05 |
• | Produced a module-based new business presentation that allows management to create a customized, on-the-fly, targeted pitch to prospective clients. An administration page enables the user to create and then view/send the presentation over the web or download it locally. Utilizes CGI and Flash technology for instant creation, custom content and auto-expiration. | |||
| • | Participate in strategic planning, information architecture, design and development of new media work for clients including Cadbury Adams, Johnson & Johnson and Pepsi. | ||||
| • | Sole developer of a brand-centric HTML
and Flash website for the Dentyne gum franchise. |
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| Multimedia Designer Interact Multimedia 03.99 - 01.00 |
• | Created concepts for online marketing, websites, and interactive presentations for a client base that included Philips, Ricoh, FujiFilm and others. | |||
| • | Worked closely with Art Director on interactive
projects in a small team environment. |
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EDUCATION |
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| The College of N.J. (Trenton State College) |
Graduated May, 2001
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SKILLS |
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| Software |
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| Programming | Actionscript XHTML/CSS Javascript Lingo |
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DESIGN PORTFOLIO |
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OTHER CAPABILITIES |
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INFORMATION |
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Freelance Web Designer located in Central, New Jersey
